For gaming companies embracing it, success hinges on a very specific niche: the small portion of users footing the bill for everybody else. The success of Zoom, DropBox and LinkedIn is further proof that you don't need to charge an entry fee to make a profitable product. The New York Times, one of the few legacy media companies that actually grew its revenue last year, doles out unlimited content to paying subscribers everybody else gets 10 free articles a month. YouTube lets paying subscribers watch its videos ad-free.

These games follow in the footsteps of giants outside their industry. Popular games on the mobile market, like Candy Crush Saga - which saw $1 billion in revenue in 2022 - offer extra lives and power boosts in exchange for cash. It’s the same story for “Fortnite,” a battle royale-style game that reaped over $20 billion in its first four years through cosmetics alone. In “Counter-Strike’s” case, these purchases are largely cosmetic “skins” - outfits or paint finishes for weapons players wield in-game.

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